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Eurobarometer poll
EU Study: Trustmarks and guarantee increase confidence

15.03.2004 

Brussels, 15 March 2004. Speaking in Dublin at a conference on "Building Consumer Confidence in the European Online Marketplace" hosted by the Presidency, David Byrne, the European Commissioner for Health and Consumer Protection, said: "Developing a thriving e-commerce sector is vital for the competitiveness of Europe's economy. We cannot do this unless European consumers are prepared to shop on-line. Consumer confidence has to be addressed. This poll shows that trustmarks, or independent verification of a site as trustworthy, may have an important role to play in supporting consumer protection legislation and increasing confidence in online shopping. I intend to present a policy document on online consumer confidence later this year which will help focus the work in front of us". [...]

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