A brief explanation of the sales calculator logic

Trusted Shops brings dynamism to your sales: many of our members were able to report a clear increase in sales shortly after accreditation. One of the reasons: with Trusted Shops you reduce the rate of aborted purchases. Numerous studies prove that a major percentage of all shopping baskets continue to be emptied before the final purchase is made. With the seal of approval and the money-back guarantee which is free of charge for your customers, you are giving potential customers a crucial security advantage.

A key way to measure the success of your shop is the conversion rate. The conversion rate tells you what percentage of visitors to your shop actually ordered something. For example, if 10 out of 1000 visitors on average actually purchase something, your conversion rate is 1 percent. An increase in this rate makes a direct and major impact on your turnover.

The consumer’s trust in your shop plays a central role. Successful shop operators who enjoy their customers' trust pay attention to user convenience, professional design and secure payment procedures. With Trusted Shops membership, you are offering your visitors an all-round security package through the combination of testing, money-back guarantee and service.

If, as in the example, you can raise your conversion rate by 0.5 percentage points to 1.5 percent (“The Trusted Shops Effect”) as a result, you will benefit from the purchases made by these new customers in two ways: in the short term through their direct purchases and in the long term through new repeat custom. We are assuming here that 15 percent of your new customers will become repeat customers and will then on average make a purchase with you twice a year.