News

These are this week’s blog articles that we recommend to you. We recommend 5 reading tips for online retailers on a weekly basis. The tips are a collection of posts that we have found to be valuable for our members and other e-commerce professionals. The subjects vary from marketing, shopsoftware and SEO to the legal issues of the online business.

Here are our recommendations for this week.

Lacking trust in an online shop is one of the reasons for consumers not to buy anything from it. According to the UK Online Fraud Report 2010 71% of consumers in the UK are concerned about the safety of online shopping. The american expert for online marketing Tim Ash explained how to decrease the insecurity in an online shop at the ConversionConference in San José. He pointed out four pillars of “online trust”. With Trusted Shops, etailers can benefit from three out of these four success stories.

First time visitors encountering ‘paypal’ at your shop may be encouraged thereby to taking the next step: they have learned that these shops offer a certain level of security when it comes to payments.  Even more, leading online payment service provider ‘paypal’ has announced improved buyer protection; which again is a major benefit for both, retailer and customer. Yet, currently paypal’s buyer protection does solely refer to cases of non-delivery.

In Uk, ‘SafeBuy’ is a major trustmark for standard terms and conditions in web shopping.
Becoming a SafeBuy member demands requirements such as displaying physical name and adress, conforming with the requirements of the Data Protecton Act as of 1981 and information on security standards held for online credit card payments.
Any online shopper visiting a web shop holding the SafeBuy sign can be shure, that this shop meets these basic requirements.

Here are this week’s blog articles that we recommend to you. We recommend 5 reading tips for online retailers on a weekly basis. The tips are a collection of posts that we have found to be valuable for our members and other e-commerce professionals. The subjects vary from marketing, shopsoftware and SEO to the legal issues of the online business.

Here are our recommendations for this week.

A survey of 1000 commuters in London as well as recent articles report that some ‘tidal wave’ is hitting UK: with online retailers to blame on credit card fraud and ID theft.  According to ‘Infosecurity Europe’ , 44% of people said they have suffered from bank/credit card fraud and 42% have encountered ID theft.  While only 12% blamed the banks, and 28% said it was their own fault that they had lost money or had their identity stolen, the majority of 60% blamed eTailers for making them vulnerable to fraud.

Trusted Shops stands for secure online shopping in European key markets. Trusted Shops offers legal compliance, money back guarantee and customer rating tools – now for UK retailers. Online shops which fulfil the Trusted Shops quality criteria can use the Seal of Approval to create trust in their business and provide a money back guarantee to their buyers.

Trusted Shops now rolls out its activities in UK

At this year’s trade fair Internet World Munich, Germany, Trusted Shops performed its established and well-proven Trusted Shops Legal Compliance Check: Etailers had the chance to benefit from the Trusted Shops legal experience and competence for free! The Internet World is Europe’s biggest annual event for online business and digital marketing. From April 27 to 29 it’s also present in London.

Learn more about the Trusted Shops Legal Compliance Check

Even if the technical requirements for secure and convenient purchases on the Internet are for the most part in place, it is particularly difficult for small and medium-sized online shops to prove their own trustworthiness and credibility. On the other hand, it is often difficult for customers to be able to tell whether a credible operator is actually behind a product selected in an online shop. To provide this security, Trusted Shops offers comprehensive services for the benefit of both the shop operator and the consumer, which encompasses customer reviews and rating, seal of approval, money back guarantee and service. Watch our video to lern more!

If you’re looking for a king size handmade oriental rug – this shop is the place to go. At oriental-carpets.com customers can choose from a variety of more than 10.000 different new and antique Oriental rugs that are located worldwide and that can be ordered without any further shipping costs in the European Union and the United States. Wholesalers as well as consumers use the shop’s large database to find the right rug or carpet.

Find out more about this interesting shop in the following interview with director Tony J. Namdar.