Marketing

Rand Fishkin is the CEO and Co-Founder of SEOmoz one of one of the most visible companies in the search marketing world. He is also the main author of the SEOmoz blog that is a constant resource of new ideas, strategies and tactics for SEO. In the following interview he talks about his company and the new tool “Linkscape” that can actually perform a crawl that covers more than 30 billion pages.

In many of the countries worldwide Google has reached a dominance on the searchengine market. But according to the Financial Times Germany there are a few countries left where that is not the case. In these countries the local searchengines still manage to get a larger market share than Google.

The following post you will point out why that is the case.

A lot of todays online-shops appear very technical, unemotional and tidy. But online-shoppers ask for more fun and a greater shopping experience. Since people spend more time on websites when being entertained, retailers should fulfill this desire of their visitors and become more creative in presenting their products and enhancing the shopping experience of their online-shop.

We present five ideas to make your shop more exiting.

Christmas is only 90 days away and this usually means a lot of work for online merchants. The number of Chistmas presents bought on the internet is increasing which is not surprising given the fact that most of the people don’t really enjoy christmas-shopping in overcrowded Department Stores. Here lies a great potential for online shops which means Chrtistmas is not “business as usual”.

To profit from this trend you should take the following steps to optimize your online store for Christmas.

Online retailers asked us to highlight what the main key success factors to achieve sales increase are. Based on best practices, combined with lessons learned from successfull Trusted Shops accredited online retailers, we identified five key areas that will help you to enhance your profits and boost the traffic on your website.

Currently there is a lot of discussion in Europe about how the slowing global economy will impact e-commerce. Whether you believe current economic conditions are good or bad for e-commerce - or will have no effect - you no doubt always want to maximize your sales on the Web. The following article shows some good strategies that are applicable to any Online Store.