Five reasons to start your own online shop
Ebay currently goes though a lot of ups and downs. Many of the powersellers slowly loose their interest in the shopping platform. Some give up their online business completely others start with their own online shop. This article will try to point out some of the good reasons for starting your own online shop.
So here are five good reasons for starting your own online shop:
1. Customer retention
Everybody knows ebay – but doe you also know your last Seller? Powersellers on Ebay are almost anonymous which means despite having a great CRM they can really benefit from customer retention.
On the long run customers do really stick with one powerseller because on eBay everything is about the price. When you start your own online store all positive impressions and services like the great CRM will be connected to your brand (shop). That way volatile Ebay customers become regular customers for your own shop.
2. Authenticity and competence
Ebay is an unemotional shopping platform. The seller has to present his products between Rolex watches, iPods and Tommy Hilfiger shirts. Especially premium products lack authenticity and a lot of Ebay powersellers don’t have the same expertise as tradesman. If you start your own shop you can create a very professional look & feel and together with good quality content, a good CRM and an extensive purchase advisory service you will have built something that lasts.
3. Company value
The value of an online Shop will be assessed by looking at its sales, number of customers, distribution range, technology and search engine ranking and publicity. If you build a solid online-business with your own online shop your company value can increase significantly. As an eBay powerseller this is going to be much harder an you’ll always depend on being able react to the changes happening at Ebay.
4. Entrepreneurial freedom
Ebay changes its categories, its search or even just its business conditions leaving its powersellers with a lot of new problems to deal with. At this point you’ll know how much you depend on eBay’s business model. Your own online shop will give you more entrepreneurial freedom when it comes to pricing structure, special features, Design or Marketing activities. An online retailer with his own shop can be creative and use his experience to further optimize and enhance his own unique business.
5. Supplier relations
Many suppliers of high quality products won’t have their products sold on eBay. Especially brands want their products to be sold in a professional environment and only work with business partners that follow their guidelines concerning price, placement and environment which is very difficult for an eBay powerseller.
This article is a translated adaptation of the following article posted on shoplupe.com.
