News

Recent studies give proof, that buyers’ comments and their experience reviews on web shops have a steadily growing bias on purchase decisions. But how does any etailer really benefit from customer reviews in terms of increasing online sales? Using buyer rating tools, you may boost your chances for bargain. As up to date studies give evidence.

Learn more on chances for bargain with or without Buyer Rating.

Here are this week’s blog articles that we recommend to you. We publish on a weekly basis our 5 reading tips for online retailers. The tips are a collection of posts that we have found to be valuable for our members and other e-commerce professionals. The subjects vary from marketing, shopsoftware and SEO to the legal issues of the online business.

Here are our recommendations for this week.

‘Powerisers.de’ is an etrader for trendy funsports: Specialized in using space flight technology with high mechanical load capacity, you may be able to jump up to 2 m in height or 5 m in width! Making highly use of social networks, their marketing strategy primarily focuses on these emerging marketing channels. Also, buyer rating, which offers the opportunity for one-on-one dialogues with your customers, has turned out to boost new business as well as customer loyalty.

Learn more about this shop from managing director Marco Schuler.

Online retail in Germany and Europe has been a steadily developing market over the years. According to European’s E-Commerce Association, distances sales in 2008/09 showed growth rates over 13% . However, e-commerce entry thresholds are lower than ever before. Trusted Shops, Europe’s leading seal of confidence, is standing to benefit from that and is increasing HR activities to recruit new employees.

According to a recent study conducted by Deloitte consumer reviews and recommendations have an increasing impact on the popularity and the revenue of online-shops. The reputation of a retailer is what online shoppers take into account most when making a purchase online. Find out more about the developments in online marketing and the integration of a buyer feedback system in the following article.

On last year’s Internet World in London Trusted Shops International Development Manager David Chau gave an Interview to the Internet TV Channel UKFast. He talks about the Trusted Shops trustmark, the different services Trusted Shops is offering to online-retailers and about the general developments on the e-commerce market.

Find out why trust is so important in e-commerce.

The long awaited Market Ready Germany Package is now launched by Magento Enterprise Partner symmetrics in cooperation with Trusted Shops.  This new Magento extension is a package, that consists of 14 further separated modules. The individual modules configure a Magento online shop for the German B2C market. Store owners using a Magento online shops with the installed “Market Ready Germany” extension pre-certified by Trusted Shops have no accounts for the audit costs. And the online store can be insured with very attractive terms by Trusted Shops.

Learn more about the Market Ready Package Germany.

Here are this week’s blog articles that we recommend to you. We publish on a weekly basis our 5 reading tips for online retailers. The tips are a collection of posts that we think could be interesting for online merchants and other e-commerce professionals. The subjects vary from marketing, shopsoftware and SEO to the legal issues of the online business.

We hope you enjoy reading the following blog-posts.

According to a recent survey the number of payment options offered in a online-shop can have an influcende on the sales of the shop. So online retailers that are not offering a sufficiently wide choice of internet payment methods are losing business. The survey of 2000 British adults, which was carried out by independent survey firm YouGov, found that half of those who regularly shop online said that if their preferred payment method is not available, they will cancel the purchase.

Find out more about this subject in the following article.

The Alps: that means high peaks, steep rugged rocks, a rich tradition, hard living conditions, as well as green valleys and rolling hills. MiaDeRoca is an online store run by Regina Kainz and Florian Fischer for everyone who loves the Alps, their products and wants to have some of the Alp’s spirit at home. And it is for those who love high quality products and hand crafted commodities.

Find out more about this interesting shop in the following interview.