Why think globally?
As the globalisation is proceeding online-merchants that want to start selling to international customers are facing the question how start an international marketing campaign? The following article focuses on the opportunities deriving from complex cultural, legal and localization issues of international email marketing.
Get to know why now is the time to start thinking globally.
Marketing Sherpa, a company specialized on Online Marketing has issued the following chart as part of their annual Email Marketing Benchmark Guide.
Growing international markets
As Email lists continue to grow with subscribers located beyond domestic borders, marketers face the challenge of thinking more strategically about how they send email on an international scale. But this can develop into a great opportunity for online shops that optimize and personalize their e-mail campaigns according to the different groups of international customers.
3 good Reasons for going global
- Building an international clientele can help your business to become more independant from local economic fluctuations.
- Exploring a bigger market also creates new opportunities for selling niche products that most online merchants haven’t even started thinking about.
- With distinct advantages to thinking globally, the fact that most marketers are so slow to adopt an international focus could make this a golden opportunity for some. When it comes to thinking globally, there’s no time like the present.
