New Reviews Straight to your Inbox

The good, the bad and the ugly. Customer reviews can vary greatly from one another. This makes staying up-to-date with new reviews essential. Whether these are reviews showcasing great customer satisfaction or surprisingly negative ones, this form of user-generated content is incredibly valuable in demonstrating your brand’s quality.

Visitors to an online shop use reviews to determine the shop’s trustworthiness and to help them make informed buying decisions. However, if a consumer visits a shop’s review section and discovers that both negative and positive reviews are being left unanswered, they might assume that the brand is uninterested in its customers’ feedback.

Email notifications for new reviews are an asset to retailers who want to monitor, and promptly reply to customer feedback.

~ How it works ~

Found in the user settings of the eTrusted Control Centre, you have to actively subscribe to email notifications. Notifications can also be configured based on the reviews’ star ratings. For example, you can activate notifications for 1- and 2-star reviews, 3-star reviews, and/or 4- and 5-star reviews.

After activating this feature, you will be notified of new reviews in real time and stay up-to-date with the latest customer reviews. In this way, you will be able to immediately react to feedback. This is especially valuable when it comes to negative reviews. By being prompt in your replies to bad reviews, you can quickly clear up any issues faced by customers and demonstrate attentiveness.

You can also choose which reviews to be notified of. If you are more interested in swiftly replying to negative reviews, you can activate the 1- and 2-star review notifications. Should you want notifications for all reviews, simply activate all star categories. Therefore, the feature can be personalized to your needs.

Back to overview